Help center

How to use Pack Leader: every tool, what it costs in credits, and how to read the results.

Getting started

• How to set up Brand identity in Pack LeaderSet your business, keywords and competitors once in Brand identity, and every Pack Leader tool uses them. Fill it in from your website for free.
• How to run a gap audit in Pack LeaderRun a Pack Leader gap audit in about 30 seconds. What to enter, how competitors are chosen, what it costs in credits, and what to do if it fails.

Gap audit and research

• Is my local SEO agency working? What you should see after 90 daysA fair checklist for business owners: what a local SEO agency should have done and shown you by day 30, 60 and 90, and the questions to ask.
• How to read your Pack Leader gap reportWhat the gap score, the Maps ranks, the gap checklist and the action plan in your Pack Leader report mean, and which gaps to fix first.

Local grid

• How to run a local grid scan (and read the colors)Run a Pack Leader local grid to see your Google Maps rank point by point around your business, read the colors, and find out why you miss the 3-pack.

Citations and NAP

• How to find citation gaps in Pack LeaderFind the directory listings your Google Maps competitors have and you don't, in about 35 US directories, and read the results in Pack Leader.
• How to run a NAP check in Pack LeaderCheck that your business name, address and phone match your Google profile on your website and listings, find duplicate profiles, and get schema code.

Google Business Profile

• Google Business Profile suspended: what to do, step by stepYour Google Business Profile was suspended. What it means, what to fix first, how to file one appeal with the right proof, and what not to do.

Reviews

• How to write replies to your Google reviews in Pack LeaderLoad your Google reviews, write a reply to each one or to all unanswered reviews at once, then copy each reply into your Google Business Profile.

AI visibility

• How to run and read an AI visibility checkSee whether ChatGPT, Gemini, Perplexity and Google AI Mode recommend your business, which competitors they name, and which sites they read.

Billing and credits

• How credits work in Pack Leader, and what each tool usesHow many credits each Pack Leader tool uses, how many each plan includes, when credits renew, how top-ups work, and what happens when a run fails.

Account and data

• How to manage multiple businesses in Pack LeaderAdd a business, switch between businesses, and see how many each Pack Leader plan includes. Credits are one balance across all your businesses.